An effective strategic marketing plan helps your school or program attract and retain clients, and build your reputation. The one-hour webinar focuses on determining whether you need to conduct market research; conducting a situational analysis; identifying your competitive advantage; determining your target audiences; defining your objectives, strategies and tactics; and establishing a budget and timeline. Additionally, you will learn about some newer strategic plan formats that help ensure that your plan is a living document instead of one just sitting on a shelf gathering dust.
Sheri L. Singer has been providing PR counsel for NATSAP for 6 years. She is an award-winning communications professional specializing in associations. Currently, she is the chair of the American Society of Association Executives Healthcare Community Committee. She speaks for various associations about 10 times a year.
Date: Wednesday, June 19
Time: 12:00 PM EST
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