Writing an Effective Strategic
Marketing Plan

Free to all NATSAP members!

Sheri Singer, President, Singer Communications
Chair, ASAE, Healthcare Community Committee


An effective strategic marketing plan helps your school or program attract and retain clients, and build your reputation. The one-hour webinar focuses on determining whether you need to conduct market research; conducting a situational analysis; identifying your competitive advantage; determining your target audiences; defining your objectives, strategies and tactics; and establishing a budget and timeline. Additionally, you will learn about some newer strategic plan formats that help ensure that your plan is a living document instead of one just sitting on a shelf gathering dust.

Sheri L. Singer has been providing PR counsel for NATSAP for 6 years. She is an award-winning communications professional specializing in associations. Currently, she is the chair of the American Society of Association Executives Healthcare Community Committee. She speaks for various associations about 10 times a year.

Date: Wednesday, June 19
Time: 12:00 PM EST


Click Here to Register

Registration Now Open!